This project’s primary purpose was to develop a Hunter Avidity Model so that the hunting community will be able to employ a more sophisticated and targeted approach to R3 (recruitment, retention, and reactivation). This project builds on the Outdoor Recreation Adoption Model (ORAM)—an essential resource for understanding how people become introduced and initiated into hunting—by providing a better understanding of participation characteristic central to the latter stages of ORAM: avidity.
The resulting Avidity Model will facilitate the development of targeted marketing and regulatory strategies to encourage hunters’ progression through the ORAM. This project will benefit hunter R3 in all 50 states.
