Understanding hunter avidity is essential to impactful outreach, as not all licensed hunters participate at the same level: hunters vary substantially in terms of their license purchasing behavior, experience, interest, and overall connection to hunting (as well as their connection to conservation itself). While efforts to increase the number of licensed hunters are valuable and
important, efforts to increase the avidity of existing participants is important, as well. Understanding what drives varying levels of hunting avidity will facilitate improved outreach and management strategies targeted to all segments of hunters.
The primary purpose of this project was to provide guidance in applying the Hunter Avidity Model that was developed in a previous Multistate Conservation Grant project,. The Hunter Avidity Model is, in turn, built on the Outdoor Recreation Adoption Model, and the melding of these two models facilitates a targeted approach to recruitment, retention, and reactivation efforts.
